Adweek
Madison Road put together deal with YouTube auteurs like iJustine and Lisa Nova to promote its Xactl HD camera. Other YouTube "stars" participating in the campaign include Barack Obama impersonator Alpha Cat, Mr. Safety and Brandon Hardesty.
Adweek
Retailer hires Pile & Co. to oversee review of $35M broadcast creative account. T.J. Maxx had used Mullen for 15 years and is not defending.
Adweek
Spending was $33M last year, per Nielsen. Agency beat out Ogilvy & Mather, Element 79, RPA.
Adweek
Beat out MRM in review. New work will revolve around the Save Money, Live Better tagline.
Related: How Walmart Owns the Concept of Value Online (AdAge). Brand wants to "own" the concept of value online.
AdAge
Agency managed to snare agency of record status for a client, invested in below-the-line areas like analytics and search and has a half a dozen offices around the world.
